Our Services
- Brand Strategy
- Communication Strategy
- Sale Strategy
THE MISSION
MINA Cluj is a large-scale immersive space with a strong in-house creative and production team.
The challenge wasn’t execution, but clarity: defining what the brand stands for, how it positions itself and how all future communication should be guided.
Our role was to build the strategic backbone of the brand, a framework that could be owned and implemented internally, consistently and long-term.
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Building the concept
We led the brand strategy and positioning process, working closely with the MINA team to articulate the brand’s core idea, narrative, and cultural role.
Instead of focusing on visuals or campaigns, we defined:
the brand’s point of view
its positioning within the cultural and entertainment landscape
the principles that guide tone, communication, and decision-making
The outcome was a clear strategic system that allows MINA to evolve without losing coherence.
What We Delivered
Brand strategy
Communication Strategy
Brand principles & tone of voice
Strategic framework for internal implementation
IMPRESSIVE RESULT
MINA Cluj gained a clear, shared understanding of who they are and where they are heading.
The strategy empowered the in-house team to create, communicate, and expand with confidence, ensuring that future experiences remain aligned, intentional, and recognizable.
