Performance Marketing & Funnel Ads
For a business, leads are the easy part
Getting them is a system. Turning them into customers is your sales process. We’re great at doing our half.
What funnel ads are
Most advertising is awareness. You take a post, put money behind it, push it at an audience. It works for visibility and stops there.
Funnel ads work differently. Picture a funnel. We start wide with good content and watch who reacts. Then we narrow, based on behaviour: someone who visits the site gets one message, someone who watches five seconds of a video gets another, someone who engages properly gets a third.
Every step down, the audience gets smaller and warmer. At the bottom the objective is concrete: a call, a message, a phone ringing at reception.
It’s more work than awareness. That’s why it works.
Four things worth agreeing before we start
Sales aren’t the same thing as leads
We bring people to your door; you and your product convince them to buy. A good product, sensible pricing and someone who answers the phone do as much work as any campaign.
Results take time
The first month is setup and learning. Real conclusions arrive around month four, once the campaign is out of learning and there’s enough data to trust.
Consistency is key
Campaigns that stop and restart lose everything they learned. Audiences go cold, costs reset and you pay twice for the same ground.
Good content makes good results
Ads only run as well as the material inside them. Weak content makes every lead more expensive and no amount of optimisation fixes it.
How we work
First we look at what you already have
Where clients come from now, what they cost, what process they go through. This is where we find out whether the problem is traffic or something else.
Then we build the funnel, not just the ads
Awareness through premium content, audiences built on who actually engaged with it and conversions from there.
We produce the content
Filming, photography, editing, testing variants. Good ads die on weak material.
We optimise weekly
Budget spent badly helps nobody. What isn’t working gets stopped.
We report monthly
Number of leads, cost per lead and what changes next month.
Who this works for
- Businesses with a good product
- Companies with a clear sales process and someone who actually answers
Who it doesn’t
We’d rather say this before than three months in.
- If there’s a problem with the product or the pricing, campaigns just help more people find out faster
- Without a media budget there’s nothing to work with
- If you’re expecting signed customers rather than leads, we’ll both end up disappointed
- If nobody calls the leads back, everything we do stops at the door
Questions
How long until I see results for my business?
The first month is setup. Months two and three start showing what works. By month four we can draw the first real conclusions and that’s the honest answer, not a sales one.
Do you guarantee a number of customers?
We can guarantee a well-built funnel, quality content and an efficient cost per lead. Converting a lead into a customer depends on the product, the sales process and factors we don’t control.
Do you work through media agencies or direct?
Direct. The ad account stays yours.
Do you do campaigns without content?
Rarely. Ads only run as well as the material inside them.
Is this sold separately or as part of a package?
For businesses it sits inside Business & Brand Growth, because the content and the campaigns feed each other. One-off campaigns are another product.
Let’s see if we’re a fit.
Fifteen minutes. No presentation, we’d rather understand the problem first.
Let’s talk Business & Brand Growth
no noise. no shortcuts. nopeanuts
Every comma and dash on this page was put there by a human.
