Brand Strategy & Positioning
A brand isn’t a logo
It’s what people remember about you when you’re not in the room.
We don’t make brand books. We build brand universes.
We help you answer five things
- 01Who are we?
- 02Who are we for?
- 03Why should they care?
- 04What makes us different?
- 05How should we show up?
Most companies can answer two of these. The other three are where the work is.
What we build
- Brand positioning
- Brand strategy
- Brand architecture
- Messaging
- Tone of voice
- Visual direction
- Brand identity
- Communication pillars
What happens after
A brand strategy is not an 80 page book. It only matters if it changes what you do next.
- 01Content
- 02Campaigns
- 03Digital
- 04Performance
Every one of those decisions comes out of the document. That is the whole point of writing it down.
Who this works for
The pattern matters more than the industry.
- A product that already sells to someone
- Something differentiated or high value
- Businesses who want a clearer direction
Who it doesn’t
Clients who only want execution.
Clients who want an immediate result and lack the patience.
Questions
How long does it take?
We get to know each other, then the positioning, then the product value proposition written and agreed. Usually about two to four weeks from kickoff.
Do you do strategy without execution?
Rarely. You learn a brand by being inside the work. From the outside you get something that just looks fine and it doesn’t have a real use.
What do I actually get at the end?
A positioning document, communication pillars and a visual direction. In practice: what we say, who we say it to and how it looks.
Do you work with corporates?
We do content, strategy or performance for them when it comes up.
What does it cost?
Depends what’s in it. Easiest is to tell us what you’re trying to fix.
Let’s see if we’re a fit.
Fifteen minutes. No presentation, we’d rather hear the problem first.
Let’s talk Business & Brand Growth
no noise. no shortcuts. nopeanuts
