Vibrations Classical
Reframing classical music.
Client
- Vibrations Classical 2025
Date
- April - June 2025
Our Services
- Communication Strategy
- Content Direction & Production
- Visual Concept Development
- Digital Management
THE MISSION
Vibrations is more than a music project — it’s a cultural force rooted in Cluj, Romania, redefining how classical music is experienced.
The project brings timeless music into both grand halls and intimate spaces.
For the 2025 national tour, the mission was clear: challenge the idea that classical music is elitist. Make it feel current, alive, and human.
"You don’t modernize classical music by changing the notes. You change the way you see it."
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Building the concept
We created a visual and communication system that broke the rules of traditional classical campaigns.
No glossy portraits, no perfect lighting. Instead dynamic frames, low exposure, movement, tension. Every image felt closer to cinema than to concert photography.
The tone of voice followed the same principle: simple, emotional, and unpretentious. We focused on mood, not prestige — showing classical music as raw, physical, and alive.
Our Role
Defined the communication concept for the 2025 tour
Directed visual approach and content execution
Managed digital rollout and social storytelling
Positioned the project as a modern cultural statement, not a niche
IMPRESSIVE RESULT
A fresh, contemporary image for a timeless art form.
Higher engagement and visibility across channels.
And a campaign that helped Vibrations Classical reach new audiences —
people who don’t usually listen to classical music, but still feel it.
