Client
- VAMA
Date
- April 2021
Our Services
- Communication Strategy
- Online Promo
THE MISSION
During the pandemic, live music disappeared overnight.
Deschide Vama was a concert by VAMA, held in Vama Veche, with no physical audience, a powerful, symbolic performance streamed live online, in a moment when connection felt fragile and distant.
The challenge was to communicate and promote an event that couldn’t rely on crowds, energy, or physical presence and still make it feel spectacular, emotionalv and relevant.
"When people couldn’t come to the music, the music went to them."
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Building the concept
We built the communication around emotion and meaning, not promotion tactics.
The message wasn’t about tickets or attendance, it was about presence, resilience and keeping culture alive in a moment of uncertainty.
Online communication focused on:
anticipation built through atmosphere and symbolism
clarity around the live-streamed format
content that highlighted the uniqueness of the moment, not the limitations
Everything was designed to feel intentional and cinematic, amplifying the impact of a concert performed for an empty beach and watched by thousands from their homes.
What We Delivered
Communication strategy for a live-streamed event
Online promotion & digital campaigns
Content direction & rollout
Messaging adapted to a pandemic context
Social and digital amplification of the live performance
IMPRESSIVE RESULT
VAMA Deschide Vama became more than a concert it became a shared cultural moment.
The live stream reached a wide audience and turned an empty space into a powerful symbol of continuity, proving that music, meaning, and connection can exist even without a crowd.
By focusing on emotion and clarity, the communication helped transform a limitation into the very essence of the event.
