CLUJ BUSINESS CAMPUS
Turning office space into a one-minute city
Our Services
- Communication Strategy
- Content Production
- Community Events
THE MISSION
Cluj Business Campus set out to be more than an office park.
The ambition was to build a 1-Minute City — a place where everything you need in your daily routine is already there: work, fitness, services, schools, and community.
Our role was to translate this idea into a clear communication strategy, supported by content and events that made the campus feel alive, useful, and human.
Building the concept
We built everything around the idea of the 1-Minute City: a self-contained ecosystem designed for people, not just companies.
Communication focused less on buildings and infrastructure, and more on daily life at the campus: how people move, connect, take breaks, train, relax, and spend time together.
Events were designed and communicated as natural perks of working there, not promotional stunts:
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community parties
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yoga and fitness classes
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hiking and outdoor clubs
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informal gatherings that encouraged people to step out of the office and into the campus life
What We Delivered
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Communication strategy built around the 1-Minute City concept
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Content planning and ongoing content creation
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Visual storytelling focused on people and daily use
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Event communication and on-site content
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Community-driven narratives across digital channels
RESULT
CBC started to feel less like a place you commute to and more like a place you belong to.
Through strategy-led communication, content, and events, the campus positioned itself as a complete environment for work and life, where community is part of the value, not an afterthought.
