Client
- FORM
Our Services
- Strategy, Idea and Concept
- UX, Design and Technology
- Video Production and Content
- Mobile App Development
- Social Media & Performance Marketing
THE MISSION
FORM isn’t just a brand. It’s a city ecosystem — two spaces, one identity, thousands of people moving through them every week.
FORM Space is Cluj’s biggest and most successful club, with nearly 1,000 people attending each event and a weekly lineup that runs like a festival calendar: 6–8 parties, international names, local legends, and a community that fills the room before the lights even hit the stage.
FORM Café is the everyday heartbeat — a place for food, coffee, drinks, meetings, and occasional parties. A spot where the city flows in and out, all day, every day.
The FORM Family needed direction — a clear communication system that keeps up with their pace, aligns all touchpoints, and turns constant activity into a cohesive brand presence.
Not noise. Not random posts. A unified voice that reflects the energy, scale, and ambition of the FORM universe.
"When you run the city’s biggest club, communication can’t be an afterthought."
Building the concept
We built a full brand management system — smart, structured, and flexible enough to handle the speed of 6–8 events every single week.
For FORM Space, we ensured the visuals, tone, announcements, and campaigns all follow one direction: bold, fast, unmistakably premium. Events move fast, but the brand stays consistent.
For FORM Café, the communication is warmer and more human — focused on food, daily culture, community, and atmosphere. One family, two distinct moods, one consistent identity.
We oversee everything that goes out, coordinate marketing actions, shape campaigns, and keep all communication aligned — from tickets and event visuals to social content and cross-promotion between the two spaces.
IMPRESSIVE RESULT
A stronger, clearer brand across both FORM Café and FORM Space.
A communication system that matches the scale of Cluj’s biggest club.
A consistent identity for a brand that moves fast — and a strategy built to keep up.
FORM isn’t just a venue brand anymore. It’s a culture — and now it communicates like one.
