Edison
A new home for sound.
Our Services
- Communication Strategy
- Performance Marketing
- Video Production and Content
- Digital Management
THE MISSION
After a decade of festivals, pop-ups and projects that changed Romania’s music scene, the Fapte team opened something different, their own space.
Edison House of Music isn’t just a venue. It’s a story built on community, creativity and the belief that music deserves a home. Our mission was to launch it right.
To make people feel the story behind the place.
"Some brands you create. Others already have soul, they just need a voice."
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Building the concept
We built Edison’s early communication system, a mix of strategy, story and emotion.
Our content and ad campaigns introduced the space to the city, brought people in and kept the message clear: Edison isn’t just opening. It’s starting a movement.
The tone was human and real, embracing the imperfections, the renovation dust, the late-night rehearsals and the dream that started it all.
We focused on authenticity, not polish. Because beginnings like this deserve to be felt, not just seen.
Our Role
Shaped Edison’s launch communication and content plan
Managed funnel ads campaigns
Produced content that reflected the space’s spirit
Handled digital coordination and growth tracking
Results
- Full rooms from the first night.
- A community that showed up online and then showed up at the door.
- Edison isn’t a venue with a calendar. It’s a chapter in Cluj’s music scene.
