{"id":3079,"date":"2026-01-13T14:29:10","date_gmt":"2026-01-13T12:29:10","guid":{"rendered":"https:\/\/nopeanuts.agency\/?p=3079"},"modified":"2026-08-20T10:45:56","modified_gmt":"2026-08-20T08:45:56","slug":"necrologurile-din-2026","status":"publish","type":"post","link":"https:\/\/nopeanuts.agency\/ro\/the-2026-obituaries\/","title":{"rendered":"The 2026 Obituaries"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section id=\"ut-section-6a886ba42189b\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-cursor-skin=\"global\" class=\"vc_section ut-vc-120 vc_section-has-no-fill ut-section-6a886ba4218a4\"><div id=\"ut-row-6a886ba421c25\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6a886ba421c2b\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8\" ><div id=\"ut_inner_column_6a886ba421ff5\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p data-path-to-node=\"3\">2026 a ajuns \u00een sf\u00e2r\u0219it.<\/p>\n<p data-path-to-node=\"4\">\u00cen ultimii c\u00e2\u021biva ani, marketingul a func\u021bionat pe baz\u0103 de zah\u0103r ieftin: trucuri de cre\u0219tere, \u00eencredere \u00eenchiriat\u0103 \u0219i teatru corporatist. Dar, ca orice alt\u0103 tendin\u021b\u0103, lucrurile \u00eencepe s\u0103 se a\u0219eze acum. \u0218i c\u00e2nd agita\u021bia \u00eencepe s\u0103 se risipeasc\u0103, str\u0103lucirea nu mai sclipe\u0219te la fel.<\/p>\n<p data-path-to-node=\"5\">La <b data-path-to-node=\"5\" data-index-in-node=\"3\">F\u0103r\u0103 alune<\/b>, \u00eencepem anul f\u0103c\u00e2nd cur\u0103\u021benie general\u0103. An nou, noi, nu- a\u0219a? A\u0219a c\u0103 iat\u0103 p\u0103rerile noastre despre cinci tendin\u021be care trebuie s\u0103 dispar\u0103 \u00een 2026.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<div class=\"wpb_content_element\"><style type=\"text\/css\">#ut_p_quote_6a886ba4221ba .ut-parallax-icon-wrap { margin: 0 auto 20px auto; }@media (min-width: 768px) and (max-width: 1024px) {#ut_p_quote_6a886ba4221ba { text-align: center; }#ut_p_quote_6a886ba4221ba .ut-parallax-icon-wrap { margin: 0 auto 20px auto; }}@media (max-width: 767px) {#ut_p_quote_6a886ba4221ba { text-align: center; }#ut_p_quote_6a886ba4221ba .ut-parallax-icon-wrap { margin: 0 auto 20px auto; }}#ut_p_quote_6a886ba4221ba blockquote { font-family:Poppins;font-weight:600;font-style:normal }#ut_p_quote_6a886ba4221ba blockquote{ font-size: 30px }#ut_p_quote_6a886ba4221ba blockquote { line-height: 125%; }#ut_p_quote_6a886ba4221ba blockquote { letter-spacing: -0.03em; }#ut_p_quote_6a886ba4221ba blockquote { text-transform: uppercase; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { font-family:Poppins;font-weight:500;font-style:italic }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { font-size: 12px; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { letter-spacing: 0.05em; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { color: #313131; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name-wrap { margin-top: 20px; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { display: inline-block; border-top: 1px solid #dddddd}#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name-wrap { margin-top: 20px; }#ut_p_quote_6a886ba4221ba .ut-parallax-quote-name { margin-top: 0; }<\/style><div id=\"ut_p_quote_6a886ba4221ba\" data-revealfx-color=\"#151515\" class=\"ut-parallax-quote ut-reveal-fx ut-element-with-block-reveal ut-parallax-quote-align-center ut-parallax-quote-tablet-align-center ut-parallax-quote-mobile-align-center\"><blockquote data-responsive-font=\"blockquote\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;30&quot;}\" data-appear-top-offset=\"-200\" id=\"ut_reveal_6a886ba4221b9\" class=\"ut-parallax-quote-title ut-block-reveal-hide ut-no-parallax-quote-linebreak-mobile element-with-custom-line-height\"><span class=\"quote-left\">\"<\/span>Ca \u00eentotdeauna, e un an nou, noi cei noi!<span class=\"quote-right\">\"<\/span><\/blockquote><br \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6a886ba424b20\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 vc_row-no-padding ut-row-6a886ba424b26\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\" ><div id=\"ut_inner_column_6a886ba424df3\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><style type=\"text\/css\">#ut_si_6a886ba424e2b.ut-skewed-image-border-separated .ut-skewed-image-border-slice { border-color: #ffffff; border-width: 1px }<\/style><div id=\"ut_si_6a886ba424e2b\" class=\"ut-skewed-image-border  ut-skewed-image-border-separated\"><div class=\"ut-skewed-image-border-slice\"><img decoding=\"async\" class=\"ut-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1600 900'%2F%3E\" data-src=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/zyanya-citlalli-xtbVDLS-Ijo-unsplash-1600x900.jpg\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6a886ba425507\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6a886ba42550d\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8\" ><div id=\"ut_inner_column_6a886ba425801\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3><b>1. Marketingul prin influenceri este oficial mort.<\/b><\/h3>\n<p>Greu de acceptat. Dar s\u0103 nu mai ne prefacem. Influencingul era odat\u0103 despre transferul \u00eencrederii. Acum este doar o tranzac\u021bie.<\/p>\n<p>Nu cumperi o recomandare; \u00eenchiriezi un panou publicitar. Pl\u0103te\u0219ti pentru o \u201cmen\u021biune\u201d care este plasat\u0103 \u00eentre alte dou\u0103 branduri \u0219i un cod de reducere. Rezultatul? O serie de vizite de 3 secunde pe site-ul t\u0103u \u0219i nicio valoare a m\u0103rcii.<\/p>\n<p><b>Opinia:<\/b> Nu mai \u00eenchiria priviri de la intermediari care nu-\u021bi \u00een\u021beleg produsul. Construie\u0219te-\u021bi propria baz\u0103. Dac\u0103 brandul t\u0103u nu st\u0103 pe propriile picioare, un cod de reducere din biografia unui necunoscut nu te va ajuta.<\/p>\n<h3><b>2. Greutatea de birou \u201cBrand Book\u201d de 100 de pagini.<\/b><\/h3>\n<p>Cu to\u021bii i-am v\u0103zut. PDF-urile de 10.000 de euro pline de \u201carhetipuri de brand\u201d, \u201cpanouri de dispozi\u021bie\u201d (moodboard-uri) \u0219i \u201cdeclara\u021bii de misiune\u201d care sun\u0103 ca un discurs de la Miss Universe. Arat\u0103 grozav \u00eentr-o \u0219edin\u021b\u0103 a Consiliului de Administra\u021bie, dar apoi zac \u00eentr-un folder \u0219i mor.<\/p>\n<p><b>Opinia:<\/b> Dac\u0103 strategia ta nu se traduce imediat \u00eentr-o list\u0103 de cadre, o descriere sau o anumit\u0103 stare pe platoul de filmare, este inutil\u0103. Noi nu facem \u201cc\u0103r\u021bi\u201d. Noi construim universuri de brand. Strategia este valoroas\u0103 doar dac\u0103 poate fi pus\u0103 \u00een practic\u0103. Orice altceva este doar h\u00e2rtie scump\u0103.<\/p>\n<h3><b>3. Era Clovnului B2B (Tendin\u021be TikTok).<\/b><\/h3>\n<p>Nu exist\u0103 nimic mai dureros dec\u00e2t s\u0103 vezi un Director IT serios sau un Cadru Medical dans\u00e2nd \u00een trend, deoarece un \u201cexpert\u201d le-a spus c\u0103 este bine pentru algoritm.<\/p>\n<p>Este cel mai rapid mod de a-\u021bi distruge autoritatea.<\/p>\n<p><b>Opinia:<\/b> A deveni viral pentru c\u0103 e\u0219ti un clovn nu vinde servicii de lux. M\u0103rcile premium nu alearg\u0103 dup\u0103 tendin\u021be. Ele dau tonul. Dac\u0103 con\u021binutul nu aduce valoare sau nu arat\u0103 \u201ccantitatea ta stupid\u0103 de efort\u201d, p\u0103streaz\u0103-l \u00een ciorne.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6a886ba425c2c\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6a886ba425c31\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8\" ><div id=\"ut_inner_column_6a886ba425ecd\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6a886ba426160 { opacity: 1; }#ut_am_wrap_6a886ba426161 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6a886ba426161 .ut-gallery-slider-caption { font-weight: 500; }#ut_am_wrap_6a886ba426161 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6a886ba426161 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6a886ba426161 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6a886ba426161\" class=\"ut-image-gallery-image\"><div id=\"ut_reveal_6a886ba426162\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done\"><a data-exthumbimage=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/front-view-male-doctor-medical-suit-sterile-mask-yellow-wall-200x200.jpg\" href=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/front-view-male-doctor-medical-suit-sterile-mask-yellow-wall-1079x720.jpg\" class=\"ut-vc-images-lightbox ut-wait-for-plugin\" ><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image\"  id=\"ut_am_6a886ba426160\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1180 787'%2F%3E\" data-src=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/front-view-male-doctor-medical-suit-sterile-mask-yellow-wall-1300x867.jpg\" width=\"1180\" height=\"787\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6a886ba4267df\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 ut-row-6a886ba4267e4\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8\" ><div id=\"ut_inner_column_6a886ba426ad9\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\">\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h3><b>4. Limbajul corporatist \u201cOnorat \u0219i umilit\u201d.<\/b><\/h3>\n<p>LinkedIn a devenit o mare de \u201cfade\u201d \u0219i interpretare conservatoare de rol. \u201cSunt at\u00e2t de onorat s\u0103 anun\u021b...\u201d \u201cCople\u0219it de aceast\u0103 recunoa\u0219tere...\u201d<\/p>\n<p>Este fals. Este plictisitor. \u0218i sun\u0103 de parc\u0103 a fost scris de un robot de PR.<\/p>\n<p><b>Opinia:<\/b> Oamenii nu cump\u0103r\u0103 de la \u201cProfesioni\u0219ti Onora\u021bi\u201d. Cump\u0103r\u0103 de la oameni \u00een care au \u00eencredere. Vorbe\u0219te ca \u0219i cum ai fi la un bar dup\u0103 o zi lung\u0103 de munc\u0103: direct, sincer \u0219i poate pu\u021bin pornit pe chinul pe care l-a presupus ducerea treabei la bun sf\u00e2r\u0219it. Las\u0103 scenariile \u201cumile\u201d pentru cei care n-au nimic real de spus.<\/p>\n<h3><b>5. Marketing de performan\u021b\u0103 f\u0103r\u0103 o baz\u0103.<\/b><\/h3>\n<p>\u201cDe ce nu v\u00e2nd anun\u021burile mele?\u201d<\/p>\n<p>Pentru c\u0103 nimeni nu \u0219tie cine e\u0219ti. Rularea de reclame reci c\u0103tre o pagin\u0103 de destina\u021bie f\u0103r\u0103 a construi mai \u00eent\u00e2i un univers de brand este doar spam costisitor. Strigi \u201cCUMP\u0102R\u0102\u201d la oameni c\u0103rora nici m\u0103car nu le-ai fost prezentat \u00eenc\u0103.<\/p>\n<p><b>Opinia:<\/b>\u00a0 Marketingul de performan\u021b\u0103 este combustibilul, dar <b>Marc\u0103<\/b> este motorul. Construie\u0219te mai \u00eent\u00e2i motorul sau doar arunci banii pe fereastr\u0103.<\/p>\n<p><b>Concluzia<\/b><\/p>\n<p>\u00cen 2026, calea de mijloc a disp\u0103rut. Ori e\u0219ti un produs de mas\u0103 ieftin, plictisitor \u0219i \u00eenlocuibil, ori e\u0219ti un brand cu greutate.<\/p>\n<p>Alegem gravita\u021bia.<\/p>\n<p><b>F\u0103r\u0103 zgomot. F\u0103r\u0103 scurt\u0103turi. F\u0103r\u0103 alune.<\/b><b><\/b><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"ut-row-6a886ba426e81\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_column-gap-0 vc_row-no-padding ut-row-6a886ba426e86\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\" ><div id=\"ut_inner_column_6a886ba42715c\" class=\"vc_column-inner\" ><div class=\"wpb_wrapper\"><style type=\"text\/css\">#ut_si_6a886ba427190.ut-skewed-image-border-separated .ut-skewed-image-border-slice { border-color: #ffffff; border-width: 1px }<\/style><div id=\"ut_si_6a886ba427190\" class=\"ut-skewed-image-border  ut-skewed-image-border-separated\"><div class=\"ut-skewed-image-border-slice\"><img decoding=\"async\" class=\"ut-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1600 900'%2F%3E\" data-src=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/yo4ung-crazy-sports-man-happy-expression-1600x900.jpg\"><\/div><div class=\"ut-skewed-image-border-slice\"><img decoding=\"async\" class=\"ut-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1600 900'%2F%3E\" data-src=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/young-cra2zy-sports-man-happy-expression-1600x900.jpg\"><\/div><div class=\"ut-skewed-image-border-slice\"><img decoding=\"async\" class=\"ut-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1600 900'%2F%3E\" data-src=\"https:\/\/nopeanuts.agency\/wp-content\/uploads\/2026\/01\/young-crazy-sports-man-happy-expression-1600x900.jpg\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><a data-id=\"section-without-id\" class=\"ut-vc-offset-anchor-bottom\" name=\"section-without-id\"><\/a><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii c\u00e2\u021biva ani, marketingul a func\u021bionat pe baz\u0103 de zah\u0103r ieftin: trucuri de cre\u0219tere, \u00eencredere \u00eenchiriat\u0103 \u0219i teatru corporatist. Dar, ca orice alt\u0103 tendin\u021b\u0103, lucrurile \u00eencep acum s\u0103 se a\u0219eze. <\/p>","protected":false},"author":1,"featured_media":3088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[35],"tags":[33,34,28],"class_list":["post-3079","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-takes","tag-10-myths","tag-content-creation","tag-no-peanuts","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2026 Obituaries \u2014 what marketing should bury | nopeanuts<\/title>\n<meta name=\"description\" content=\"Growth hacks, rented trust and corporate roleplay. 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