Client
- Jazz in the Park
Dată
- January - November 2022
Serviciile Noastre
- Strategie de comunicare
- Management Digital
- Reclame pentru pâlnie de vânzări
- Photo & Video Content
MISIUNEA
Jazz in the Park is more than a music festival. It’s a cultural moment that temporarily changes the rhythm of the city.
For the 2022 edition, the challenge was to support the festival’s growth while preserving its identity: relaxed, human and deeply connected to the urban space it inhabits.
Our role was to handle communication, content and funnel ads, making sure awareness, ticket sales and atmosphere worked together, without turning the festival into a loud commercial product.
"Jazz in the Park is about the people."
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Construirea conceptului
We approached communication with restraint and intention, staying true to the festival’s character.
Content focused on atmosphere, people and small moments, rather than spectacle, capturing what it feels like to be there, not just who’s on stage.
In parallel, we developed performance and a sale strategy designed to support ticket sales.
All communication, content and ads worked together as one system, guiding people from discovery to attendance while keeping the festival’s voice intact.
Ce am livrat
Communication strategy & messaging direction
Content creation (photo & video)
Digital content planning
Funnel ads for ticket sales
Performance-oriented communication aligned with brand tone
Rezultate
- A wider audience without diluting what makes the festival what it is.
- People bought earlier because the reason to come was clear earlier.
- Atmosphere sells tickets. Hype sells reach.
