Durex Brand Activation

We built a 25 sqm fast-track date experience where festival-goers could skip the small talk and dive straight into the fun part. In just 60 seconds, they grabbed a drink at a tiny restaurant, caught a clip at a tiny cinema, and hit the dance floor at a tiny club — all before walking out with a Durex condom in hand.

 

Because life’s too short for awkward dates.

Brief:
Make Durex the star of summer festivals with a playful brand activation that gets people… closer, faster.
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