Client
- Durex Romania
Date
- July 2025
Our Services
- Brand Activation Concept
- Brand Activation Implementation
THE MISSION
Durex wanted a bold, playful presence at Romania’s biggest music festivals — something that would cut through the noise, fit the brand, and give festival-goers a moment they wouldn’t forget.
The idea had to be smart, cheeky, and on-brand without slipping into cliché.
"If you want people to remember the brand, give them an experience they want to repeat."
Building the concept
We created a 5×5 m Durex experience — a mini-universe built around one idea:
Skip to the fun part.
Festival-goers moved through three themed rooms, each designed as a fast-forward version of a classic date:
The Bar: a quick “meet cute” moment
The Cinema: a tiny, playful viewing booth
The Club: lights, music, and energy, in miniature
Three rooms, three fast interactions — and then, as the brand promises, you could “skip to the fun part.”
A wink, not a shout. A space that felt clever, not cringey.
The activation blended architecture, experience design, and a healthy dose of attitude. We worked with architects to bring the structure to life, led the design direction, managed production, and oversaw everything on-site at Beach, Please! 2024 and 2025.
IMPRESSIVE RESULT
Thousands of visitors across both festival editions.
A brand activation people posted, talked about, and queued for.
A space that matched the festival energy — and the Durex personality.
A clever moment that turned into a cultural one.
Color Palette
