CLUJ BUSINESS CAMPUS
Turning office space into a one-minute city
Our Services
- Communication Strategy
- Content Production
- Community Events
THE MISSION
Cluj Business Campus set out to be more than an office park.
The ambition was to build a 1-Minute City — a place where everything you need in your daily routine is already there: work, fitness, services, schools, and community.
Our role was to translate this idea into a clear communication strategy, supported by content and events that made the campus feel alive, useful, and human.
Building the concept
We built everything around the idea of the 1-Minute City: a self-contained ecosystem designed for people, not just companies.
Communication focused less on buildings and infrastructure, and more on daily life at the campus: how people move, connect, take breaks, train, relax, and spend time together.
Events were designed and communicated as natural perks of working there, not promotional stunts:
community parties
yoga and fitness classes
hiking and outdoor clubs
informal gatherings that encouraged people to step out of the office and into the campus life
What We Delivered
Communication strategy built around the 1-Minute City concept
Content planning and ongoing content creation
Visual storytelling focused on people and daily use
Event communication and on-site content
Community-driven narratives across digital channels
RESULT
CBC started to feel less like a place you commute to and more like a place you belong to.
Through strategy-led communication, content, and events, the campus positioned itself as a complete environment for work and life, where community is part of the value, not an afterthought.
