YellowGrid

Context

Energy is shifting. Literally.

With more Romanians becoming prosumers, YellowGrid stepped in to make the transition smarter, not harder. But their tech-first, benefit-rich solution needed a voice—and a vibe—that didn’t feel like an energy bill.

The Concept

Make solar energy sound smart, not complicated.

We built a clear and confident identity for YellowGrid: sharp design, friendly tone, and content that explains how it works without putting you to sleep.

The Solution

We created a fresh brand ecosystem: from naming and visual identity to website structure, tone of voice, explainer videos, and a full social media setup.

The result? A clean, relatable, and future-ready brand that makes the prosumer journey easier to start—and easier to share.