Context

Regina Maria, a leader in private healthcare, wanted a creative way to stand out at one of the biggest sports festivals in Romania. The challenge? Make the brand visible and relevant in a context packed with energy, movement, and thousands of people—not patients.

The Concept

Bring out the competitive spirit and turn healthcare into play. We created an activation that sparked curiosity, movement, and smiles.

The Solution

Regina Maria wanted a strong presence at Sports Festival—one that didn’t just blend in with the crowd but actively engaged families in a meaningful way. The goal? An activation that reinforces the brand’s commitment to health and movement while creating a fun, memorable experience for participants.

We turned their brand values into action—literally. Instead of a static booth, we built a racecourse designed for parents and kids to compete head-to-head, testing their speed, agility, and teamwork. Two starting lines. One finish line. A challenge designed to get them moving, pushing limits, and experiencing the thrill of healthy competition.