Spine surgery isn’t about medical marketing. It’s about the ability to walk, to move, and to live without pain. It’s high-stakes work where there is zero room for error.
When we took over NCS, we weren’t looking for cool shots. We were looking for the reality of the operating room. This is the only team in Romania specialized exclusively in spinal neurosurgery. They don’t do general practice. They do spines.
"When you’re trusting someone with your spine, you don’t need a commercial. You need to see expertise."
The team at NCS has 40 years of cumulative experience and thousands of successful surgeries. They operate together at Medlife Humanitas in Cluj. Our job was to take that level of expertise, some of the best doctors in the country, and make sure the digital presence didn’t look like a generic clinic.
Why NCS fits us
Surgeons live in a world of absolute precision. When you’re operating on a spine, there is no room for almost. That’s the baseline.
NCS fits the No Peanuts universe for three reasons:
Specialization: They don’t do general medicine. They do spinal surgery. We don’t do general marketing. We build brands for specialized, premium services.
Directness: Surgeons value technical truth over a polished script. They needed a digital presence that mirrors how they actually work: clean, authoritative and honest.
The Work: 40 years of successful surgeries don’t come from shortcuts. They put in the effort on the medical side; we put in the effort to make sure the brand reflects that caliber.
What we bring to the table
The Strategy We did a light rebranding to sharpen their positioning. The goal was to communicate “Excellence” without the typical medical fluff. We moved away from the standard doctor-patient staged photos. Instead, we focused on the team. In their world, every case is reviewed by the whole group. That collaboration became the backbone of the brand.
The Content Monthly content here is about transparency. We show the environment, the technology and the people. No flares, no filters. Just high-end, clean visuals that show the weight of the work. If you’re going to trust someone with your spine, you don’t need a promo; you need to see the expertise.
The Performance We handle the plan and the ads, but we don’t use limited offers. We use the content to reach people who need specific spinal solutions. The ads are just the delivery system for the trust we’ve built through the content.
The Next Signal.
Looking ahead isn’t about growth hacks. It’s about the standard.
The goal is to keep the noise away from the expertise. As the medical space gets more cluttered with generic clinics and miracle promises, the focus for NCS stays the same: quiet authority.
